When putting together your profile, how do you make the most of it?
How can you optimise your content to ensure you present your skills and experience to its best advantage?
How can you make sure that people who find your profile read through it all and contact you at the end?
This session will explore some basic marketing theories and approaches that can provide a framework for you to devise winning content that catches the eye and generates leads.
Session leader: Michael Nelles, Icon’s Head of Membership and Marketing
