Our strategy

Our strategy sets out Icon's aims and objectives and directs the activities carried out by trustees, staff and volunteers

Icon (the Institute of Conservation) is a charitable company working to safeguard cultural heritage. Icon is also the professional membership body for the conservation profession.

Icon’s vision is to protect, preserve and promote our treasured cultural heritage through cultivating skilled conservation professionals, supporting meaningful collaboration across the cultural heritage sector, and delivering public benefit through engagement and advocacy.

Icon’s mission is to represent and support the practice and profession of conservation by promoting the public value of caring for cultural heritage and upholding high standards and ethics in conservation practice. Icon ensures that the guardians and owners of objects, buildings and collections can access knowledgeable and passionate professionals who will help them safeguard the physical remains of our past for the future.

In September 2020, Icon's Board of Trustees agreed an Environmental Statement outlining Icon's commitment to promoting the positive role that conservation can play in inspiring and informing climate action. The Statement describes Icon's work to reduce its organisational carbon footprint and support members to embed environmental sustainability in their professional activities.