Building recognition of the positive effect of conservation on society, the economy and the individual
The Values of Conservation
The act of conserving cultural heritage objects and collections makes a significant contribution to society. It contributes to knowledge and understanding, national and local economies, a sense of identity, enhanced wellbeing and empowered communities. While we at Icon may know these values and benefits, we recognise that we need to get better at communicating them, particularly to a lay audience.
In 2020, Icon launched a new research and engagement project in response to this mission to ensure that we can promote conservation effectively and make it more widely understood and appreciated.
Icon's Values of Conservation project sought to