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Cultural heritage can be an accessible resource for communicating climate change, empowering people to confront the challenge and inspiring more sustainable lifestyles

Investing in preventive conservation that focuses on long-term preservation and minimising deterioration is one of the most cost-effective ways to safeguard cultural heritage for future generations

Learn the difference with real life examples!

Icon's Position Statement on the value of care of collections professions issued in August 2020 in response to the Coronavirus pandemic

The key players we engage with and seek to influence

Conservation is a highly skilled and cross-disciplinary practice that links the arts, humanities, social science, science and technology.

Conservation supports healthier and longer lives and contributes to the wellbeing of communities by facilitating meaningful engagement with our cultural heritage

Conservation contributes to cultural diplomacy and soft power through the sector’s international reputation and its support of world-leading industries

Conservation is a source of economic prosperity and growth, contributing to business, industry and employment

Conservation preserves cultural heritage, facilitating public access and enjoyment and enabling cultural heritage to maximise its economic and social value

Icon sets out why investment in cultural heritage and conservation is vital for economic growth, the wellbeing of people and the UK's international competitiveness