The purpose of the Framework is to support Icon in the quality provision of advocacy activities for the cultural heritage conservation sector
The objectives of the Framework are to provide strategic direction by establishing the purpose and intended outcomes of Icon’s advocacy work in alignment with Icon’s Strategy 2017-2021, clarify and streamline the process by outlining best practice for advocacy activities, guide evaluation with matrixes for collecting evidence to assess whether we are achieving our desired changes and making a difference, and encourage communication through a guide to the channels and methods available for sharing impact.
