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Key Messages

Icon's key messages explain in our voice who we are, what we do and to what impact

In our advocacy work, we aim to translate what cultural heritage conservation means for us in our everyday lives as individuals, communities and a society. 

Key messages

Our key messages are the bread and butter of our messaging and help us stay consistent when telling people about Icon and conservation and why it matters.

01 Jan 2020

Conservation Restores

Icon sets out why investment in cultural heritage and conservation is vital for economic growth, the wellbeing of people and the UK's international competitiveness

01 Jan 2020

Conservators you can trust

A guide to why Icon Accreditation matters and the benefits of working with an Icon Accredited conservator

Conservation factsheets

We've put together practical, plain language factsheets, which outline some of our messages and that anyone can use when advocating for conservation.

01 Jan 2020

Conservation and Communities

Conservation supports healthier and longer lives and contributes to the wellbeing of communities by facilitating meaningful engagement with our cultural heritage

01 Jan 2020

Conservation and Cultural Heritage

Conservation preserves cultural heritage, facilitating public access and enjoyment and enabling cultural heritage to maximise its economic and social value

01 Jan 2020

Conservation and Soft Power

Conservation contributes to cultural diplomacy and soft power through the sector’s international reputation and its support of world-leading industries

01 Jan 2020

Conservation and Sustainability

Cultural heritage can be an accessible resource for communicating climate change, empowering people to confront the challenge and inspiring more sustainable lifestyles