Advocacy Messages

Through our advocacy work, we seek to lead and steer audiences to make our words, ideas, evidence, and proposals their own and to act on them. Icon wants audiences to understand, engage with, be convinced by and to take ownership of the messages presented in this document. We believe this will support our vision for cultural heritage to be valued and accessible and for its future to be enhanced and safeguarded by excellence in conservation.

All those who share Icon’s values and commitment to conservation – ranging from Icon staff and members to the general public – are encouraged to use the following arguments to advocate on behalf of cultural heritage conservation.