Icon Strategy

Conservation helps us understand ourselves and our future by preserving our past and ensuring that it is accessible for current and future generations to learn from and enjoy. However, much of this work is hidden from public view because it takes place in private workshops or conservation studios in museums. The impact of the important work carried out by conservation professionals is largely invisible unless attention is drawn to specific outcomes through interpretation and engagement. This means that the benefits that conservation brings to society are not recognised and are therefore not valued.

This Strategy sets out Icon’s aim to achieve wider recognition of the value that conservation brings to society. We will also seek to ensure that the work of conservation professionals is recognised and respected.

You can read the plain-text version of the Strategy here.