Icon's business skills foundation programme has been designed to support professional conservators currently working in, or considering moving into private practice. Through four interlinked interactive sessions we will outline the skills, knowledge and understanding you need to work as a freelancer or small business owner.
Event programme
Getting your business head on
Workshop
Getting your business head on
11.30am – 1pm BST, 22 April 2021 ‐ 1 hour 30 mins
Workshop
Through an interactive session, Julie will talk about how conservators can get into the mindset of working as freelancers and running their own businesses.
- Am I brave enough to do this?
- What do I want to provide?
- Who will be my clients?
- How am I going to deliver this service/provide the product.
- Where do I need to start?
Speakers


Julie Hutchison
Director, Think Be Do Leadership
Julie is an award-winning Leadership & Impact coach, helping Technical Experts and Professionals to develop the impact, leadership skills and mindset to create business performance.
She specialises in helping leaders to deliver value and productivity by understanding and leveraging their own and the talents of their people, and creating behaviours to enable people to perform. She is committed to developing down-to-earth leadership skills that are practical and easy to implement.
Julie has delivered the Leaders Lauchpad leadership programme to conservators for the last 4 years with excellent results.
She has worked with a wide variety of clients, from small and medium Businesses; to Public Sector (Policing, NHS, DWP, Councils); Technical IT, Manufacturing, Private Medical, and Science based businesses, plus more arts based and heritage businesses, such as National Trust, British Museum, British Library and many others. She also enjoyed 16 years in Hertfordshire Constabulary, leaving as an Inspector in 2013 to start her own business.
:
http://thinkbedoleadership.com/
Sessions
Getting your business head on Thursday @ 11:30 AM
Starting your business? Money, law and more!
Workshop
Starting your business? Money, law and more!
2pm – 3.30pm BST, 22 April 2021 ‐ 1 hour 30 mins
Workshop
- What kind of business do you want? sole trading, limited company or Community Interest Company
- (including company registration and reporting requirements)
- Banking - getting the right account(s) for your business
- Finance - funding the first months, cash flow, loans and capital assets
- Accounting - accounting systems (inc Quickbooks, Xero and Sage), finding an accountant
- Working with others - Employment (employing yourself, family members and others) and using freelancers/contractors
Speakers


Andrew Evans
Associate, Counterculture
Andrew Evans runs a consultancy offering a range of services to charities and businesses. As a former Director of Development at National Museums Liverpool his specialism is fundraising and finance, but he also helps with governance, strategic and startup issues and advises on equality, diversity and inclusion. Andrew lives in Chester.
:
https://www.counterculturellp.com/
Sessions
Starting your business? Money, law and more! Thursday @ 2:00 PM
Developing your marketing plan and presence
Workshop
Developing your marketing plan and presence
10.30am – 12pm BST, 23 April 2021 ‐ 1 hour 30 mins
Workshop
This session will take a step by step walk through the practicalities of developing your own marketing plan, and how you can put it into operation. It will include;
- Defining and presenting your offer.
- Practicalities: your digital identity, website, email, social, blogs and more.
- Developing and using your professional network.
- Cost-effective promotion and helpful business tools.
Speakers


James Murphy
Director, Chalcroft Digital
James Murphy is a Chartered Marketer with 20 years’ digital and communications experience at senior level in membership organisations, in-house and as a consultant.
He’s delivered international campaigns, digital transformation projects, crisis communications and helped develop and launch new strategies, brands and products.
In 2018, James set up Chalcroft Digital, his own consultancy business, to advise membership organisations, charities, and their agencies, on organisational and communications strategy, content and website development, good digital governance, community building and culture change initiatives.
His recent clients have included several Royal Colleges of Medicine, ICAEW, RICS, Energy Saving Trust, Building Research Establishment, Locality and Crimestoppers UK.
James is also an associate consultant of Zoe Amar Digital, Dot-Consulting and Ashridge Communications.
He is a proud trustee of Icon and a member of its Finance Committee. He presented at Icon’s 2020 ACR conference and has advised the organisation on membership development.
:
https://chalcroftdigital.com/
:
jamesmurphylondon
Sessions
Developing your marketing plan and presence Friday @ 10:30 AM
Being Freelance
Workshop
Being Freelance
12pm – 3.30pm BST, 23 April 2021 ‐ 3 hours 30 mins
Workshop
Working freelance is an option considered by many conservators. Some become freelance and some don’t. 'Being freelance' will look at:
- Advantages of being freelance
- Disadvantages of being freelance
- Signposting to where you can get advice
- Finding local networks and resources
- Being adaptable and resilient.
- Lessons I’ve learned
Speakers


Lorraine Finch ACR
Director, LF Conservation & Preservation
I am Director and founder of LF Conservation and Preservation, established in 2003. I trained at Camberwell College of Arts, University of the Arts, London. I am an accredited conservator working with archives and specialising in the conservation and preservation of film, sound and photography. I assist institutions to work with environmental sustainability embedded into their practices; enable digital transformation and ensure a skilled and knowledgeable workforce by providing bespoke training and workshops.
I am a Director and Trustee of the Institute of Conservation. I am co-founder and Chair of the Icon Enivronmental Sustainability Network. I chaired the great team responsible for the creation and publication of the Icon Ethical Guidance.
You can find out more about me on Twitter: @conserve_lfcp and Instagram: @thecaringconservator
:
http://www.lfcp.co.uk/
:
@conserve_lfcp
Sessions
Being Freelance Friday @ 12:00 PM
Speaker biographies


Andrew Evans
Associate, Counterculture
Andrew Evans runs a consultancy offering a range of services to charities and businesses. As a former Director of Development at National Museums Liverpool his specialism is fundraising and finance, but he also helps with governance, strategic and startup issues and advises on equality, diversity and inclusion. Andrew lives in Chester.
:
https://www.counterculturellp.com/
Sessions
Starting your business? Money, law and more! Thursday @ 2:00 PM


Lorraine Finch ACR
Director, LF Conservation & Preservation
I am Director and founder of LF Conservation and Preservation, established in 2003. I trained at Camberwell College of Arts, University of the Arts, London. I am an accredited conservator working with archives and specialising in the conservation and preservation of film, sound and photography. I assist institutions to work with environmental sustainability embedded into their practices; enable digital transformation and ensure a skilled and knowledgeable workforce by providing bespoke training and workshops.
I am a Director and Trustee of the Institute of Conservation. I am co-founder and Chair of the Icon Enivronmental Sustainability Network. I chaired the great team responsible for the creation and publication of the Icon Ethical Guidance.
You can find out more about me on Twitter: @conserve_lfcp and Instagram: @thecaringconservator
:
http://www.lfcp.co.uk/
:
@conserve_lfcp
Sessions
Being Freelance Friday @ 12:00 PM


Julie Hutchison
Director, Think Be Do Leadership
Julie is an award-winning Leadership & Impact coach, helping Technical Experts and Professionals to develop the impact, leadership skills and mindset to create business performance.
She specialises in helping leaders to deliver value and productivity by understanding and leveraging their own and the talents of their people, and creating behaviours to enable people to perform. She is committed to developing down-to-earth leadership skills that are practical and easy to implement.
Julie has delivered the Leaders Lauchpad leadership programme to conservators for the last 4 years with excellent results.
She has worked with a wide variety of clients, from small and medium Businesses; to Public Sector (Policing, NHS, DWP, Councils); Technical IT, Manufacturing, Private Medical, and Science based businesses, plus more arts based and heritage businesses, such as National Trust, British Museum, British Library and many others. She also enjoyed 16 years in Hertfordshire Constabulary, leaving as an Inspector in 2013 to start her own business.
:
http://thinkbedoleadership.com/
Sessions
Getting your business head on Thursday @ 11:30 AM


James Murphy
Director, Chalcroft Digital
James Murphy is a Chartered Marketer with 20 years’ digital and communications experience at senior level in membership organisations, in-house and as a consultant.
He’s delivered international campaigns, digital transformation projects, crisis communications and helped develop and launch new strategies, brands and products.
In 2018, James set up Chalcroft Digital, his own consultancy business, to advise membership organisations, charities, and their agencies, on organisational and communications strategy, content and website development, good digital governance, community building and culture change initiatives.
His recent clients have included several Royal Colleges of Medicine, ICAEW, RICS, Energy Saving Trust, Building Research Establishment, Locality and Crimestoppers UK.
James is also an associate consultant of Zoe Amar Digital, Dot-Consulting and Ashridge Communications.
He is a proud trustee of Icon and a member of its Finance Committee. He presented at Icon’s 2020 ACR conference and has advised the organisation on membership development.
:
https://chalcroftdigital.com/
:
jamesmurphylondon
Sessions
Developing your marketing plan and presence Friday @ 10:30 AM