Speakers
Workshop
This session will take a step by step walk through the practicalities of developing your own marketing plan, and how you can put it into operation. It will include;
James Murphy is a Chartered Marketer with 20 years’ digital and communications experience at senior level in membership organisations, in-house and as a consultant.
He’s delivered international campaigns, digital transformation projects, crisis communications and helped develop and launch new strategies, brands and products.
In 2018, James set up Chalcroft Digital, his own consultancy business, to advise membership organisations, charities, and their agencies, on organisational and communications strategy, content and website development, good digital governance, community building and culture change initiatives.
His recent clients have included several Royal Colleges of Medicine, ICAEW, RICS, Energy Saving Trust, Building Research Establishment, Locality and Crimestoppers UK.
James is also an associate consultant of Zoe Amar Digital, Dot-Consulting and Ashridge Communications.
He is a proud trustee of Icon and a member of its Finance Committee. He presented at Icon’s 2020 ACR conference and has advised the organisation on membership development.