Our strategy

Our strategy sets out Icon's aims and objectives which will inform Icon’s work from 2017 to 2022

The Institute of Conservation is more than an organisation that brings together all those interested in conservation. It is a movement of members who together deliver huge benefits to our cultural heritage and collections of all kinds, working on a daily basis in the care and conservation of much that is precious to us. With the insight, experience and professionalism of Icon members, our cultural heritage is in safe hands.

Our strategy sets out aims and objectives which will inform Icon’s work across the next five years. It sets a strong direction that will help us to focus on our key areas of activity but also that may enable us to respond to the challenges and changes that the next few years may bring.

Siobhan Stevenson ACR (Chair of the Board of Trustees 2015-2019)

Strategic Priorities 2021-2022

In March 2021, Icon's Board of Trustees agreed the following strategic priorities for the coming year: 

  • Advocacy – promoting the value of conservation; and championing the care of collections
  • Excellence – increasing the visibility, recognition and take-up of Icon accreditation; and leading action on environmental sustainability
  • Engagement – taking steps to support diversity and inclusion; and encouraging more people to join Icon as supporters
  • Effective and sustainable – delivering steady membership growth; and rebuilding Icon’s reserves to ensure greater resilience

Icon’s vision is for cultural heritage to be valued and accessible and for its future to be enhanced and safeguarded by excellence in conservation.

In July 2019, Icon's Board of Trustees agreed an International Addendum to the Strategy. The Addendum recognises that Icon has a significant role to play at a global level and outlines how Icon will embed international engagement within the Strategy's existing strategic priorities.

In September 2020, Icon's Board of Trustees agreed an Environmental Statement outlining Icon's commitment to promoting the positive role that conservation can play in inspiring and informing climate action. The Statement describes Icon's work to reduce its organisational carbon footprint and support members to embed environmental sustainability in their professional activities.