Speakers
Workshop
A session with consultant Tracey McGeah on defining and developing your marketing plan!
The interactive workshop will cover what you need as a freelancer, developing your product offer, understanding your customers, marketing dos and don'ts, and much more!
Tracey McGeagh is a freelance consultant specialising in marketing, audience development, evaluation and visitor research. She has held senior roles in national culture bodies, including National Museums Liverpool, National Galleries of Scotland and the Museums, Libraries and Archives Council. She has also supported several independent galleries as a Trustee, including Camden Arts Centre and Open Eye Gallery.
Tracey’s focus is on achieving greater diversity, inclusion and resilience in the cultural sector. In addition to launching major new museums such as the Museum of Liverpool and International Slavery Museum, she has contributed to the growth of family-friendly and education-focused spaces. Tracey is a chartered marketer and is a member of the Arts Council’s museums Accreditation Committee.